Maximizing a churn campaign’s profitability with cost-sensitive Machine Learning, part 3

This post is part of a series in which I'm discussing several parts of my AI_at_Rappi presentation. In the last two posts, we first discussed how to evaluate a churn marketing campaign using a financial evaluation measure and then how to estimate the customer lifetime value and also how it is possible to design experiments...

Maximizing a churn campaign’s profitability with cost-sensitive Machine Learning, part 2

This post is part of a series in which I'm discussing several parts of my AI_at_Rappi presentation. In the latest post, we discussed how to evaluate a churn marketing campaign using a financial evaluation measure. In this one, we're going to deep down in a couple of important concepts needed to fully being able to...

Maximizing a churn campaign’s profitability with cost-sensitive Machine Learning, part 1.

This post is part of a series in which I'm discussing several parts of my AI_at_Rappi presentation. In a previous post I discussed a particular algorithm for recommending restaurants called rest2vec. This time I wanted to talk about how to model customer churn using cost-sensitive machine learning. Churn modeling The two main objectives of subscription-based...